We’ve delivered over $300 million in revenue and 500 million users.
And led marketing teams at Google, Meta, Square, Instacart, and numerous consumer and B2B startups.
Our Impact
About
We have over 30 years experience building and developing marketing teams and delivering revenue and business impact.
We’ve worked with startups to leading companies such as Google, Meta, Square, and Instacart.
We specialize in GTM for fintech, AI, marketplces, hardware, creator economy, SaaS, payments, and subscriptions companies.
Our work has been recognized by Ad Age as an App of the Year and been featured in The New York Times, The Wall Street Journal, Fast Company, The New Yorker, AdWeek, WWD, CNN, FOX, NPR, CNBC, and Forbes.
Examples
Narrative Development: Crafted keynote narrative for hardware launch delivered by fortune 50 CEO
Implemented New Pricing: Designed and executed new pricing structure for $50B publicly traded company. Delivered $45M in incremental profit
Consumer GTM: Launched company defining products delivering over 500 million consumers for Fortune 100 tech company
Press Coverage: Led press outreach for multiple GTM moments generating over 6 billion impressions for $4B startup
International Hardware Launch: Led GTM for new hardware products and software products domestically and in 5 international markets for $700M revenue/yr business.
Team Development: Built marketing & product marketing teams from the ground up — hiring nearly a hundred marketers from IC to VP
Our Team
Naiomi Eliason
Naiomi is a classically trained marketing leader with deep knowledge of core product marketing in technology companies including end to end go to market strategies & partnership with product and engineering to define product roadmap.
During the last 14 years she has launched and grown software & hardware products at iconic companies including Google, Meta, Instacart, Target & General Mills. She started her career as a founder (2x) and is passionate about building marketing functions in 0 to 1 environments.
She holds a B.S. in Marketing & Entrepreneurship from the University of Minnesota and an M.B.A. from the Sloan School of Management at Massachusetts Institute of Technology.
Outside of work, she enjoys spending time with her children, traveling and reading.
Erik Eliason
Erik is a high-growth marketing leader with a track record of scaling B2C and B2B companies. He has led marketing teams across product, brand, content, CRM and is responsible for products used by millions of users generating over half a billion in revenue in Fintech, SaaS, and payments industries.
He has a track record of uncovering unique insights, storytelling, building growth engines, launching category defining products, coaching and developing high performing teams, leading international expansion, and relaunching brands.
He holds a B.S. in Business from the University of Minnesota and an M.B.A. from Harvard Business School.
Outside of work, he enjoys traveling, American Football and spending time with his children.