We assess the market, audience, competitors and define MVP feature set and launch strategy. Specialties include:

• Problem definition

• Target audience definition

• User research (quantitative and qualitative)

• Pricing analysis and recommendation

• Use case validation

We build comprehensive launch plans including user and competitive insights, positioning, channel strategy, and communications strategy. Specialties include:

• Full funnel launches across earned, owned, and paid

• Website development

• Press plan & outreach

• Sales enablement

• User acquisition plans

We design and coach functions across GTM especially focused on Product Marketing for consumer and B2B products. Specialties include:

• Recruit & build the product marketing function

• Developing team vision

• Operating cadence & executional excellence

• 1:1 career coaching

• Executive advising

We craft human-centered company, product and launch narratives with the executive team. Specialties include:

• Press storylines

• Keynote speeches

• Product launch speeches

• Advertising and owned channel narrative and messaging